Camie had a store in Virginia Beach, VA that specialized in decorating items with beach inspired items. Customers would decorate items while enjoying a glass of wine. She was interested in shells, crab, lighthouses, beach glass and rocks. She was looking for a nautical inspired brand and chose the Custom Retail Store Branding Kit.
The kit comes with a mood board and a branding board which includes a logo and a simplified version, color palette, pattern design, and social media icons. The patterns and logos were used to develop tags, letterhead, envelopes, business cards and labels.
